Identity | Campaign | Event | Concepts
A weekender event to champion Harvey Nichols, as a Manchester destination to go to. Thanks to American Airlines new direct flight route to Manchester. The creative follows the whole language of airports. Where posters become flip-boards, flyers become passports, tickets become boarding passes. Harvey Nichols airport pop-up includes having it's own HN in-flight meal, beauty goodie bags (instead of sick bag) with jet lag remedies, to make sure you arrive fiercesly re-freshed and stylish. Why stop there? I wanted to take it even further by suggesting we did a pop-up apperance at the airports itself, to really generate buzz and national press. To really put a stamp on the map, as a landmark destination to Manchester.
This partnership raised in-store footfall by 23%, full price sales increased by 28% and new season sales up by 23%.
Harvey Nichols x American Airlines x Manchester Airport
