Shopify development | Copywriting | UI | Figma prototype | Coded animations | Custom iconography | Photography | Art direction

Clever Pepper is a modern unisex brand in the Netherlands, who create functional products for kids aged 0–6 years old. We kicked off this project by figuring out and clearly defining the strategic positioning of their playful brand.

Their journey began because of their kids mealtime mess (don't we parents know all too well), that's why that became the core messaging "Meal times are a messy business, their clothes don't need to be" it entails how the problem parents face became the source of inspiration for them, but they provide the solution to make at least one thing of the parent's life slighty easier to manage. What a win!

It didn't stop there, I worked on the copywright across the entire website from carts feeling empty, to complimenting their choice of products, their website was transformed by clever use of tone of voice to really emphasise the playful nature of their business – away from Shopify's generic language and template design. We also integrated a search and discovery and Instagram API app to their store.

As an on going client collaboration, I also art directed and photographed their products in action, with the cutest models (owner's own twins).

Freelance work as a Shopify Developer and Photographer